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Virtual Admin for Therapists & Private Practices

Your practice,
handled.

"A therapist should never have to choose between their clients and their paperwork."

Therapy Admin
Experience
Remote
Nationwide
1:1
Direct service
HIPAA Compliant
SimplePractice, ZocDoc & Headway
Not an agency — you get Amy directly
New Jersey & Nationwide
Starting at $29/hr
About Amy

The admin side,
from the inside.

Wallace Admin exists because therapists are burning out — not from the emotional weight of their work, but from the administrative weight nobody prepared them for. Scheduling, billing, intake, insurance, emails, EHR management, social media — none of it is why they went to school, and all of it is pulling them away from the clients who need them.

Amy built Wallace Admin to be the one person standing between a therapist and that pile. Not an agency. Not a stranger assigned to their account. Just Amy — someone who knows this world from the inside, picks up the phone, handles everything, and shows up every single day so therapists can do what they actually trained to do.

"To give therapists back the time and energy they trained so hard to protect — by handling every part of running their practice that has nothing to do with healing people."
Not a general VA — real hands-on experience inside a working therapy practice from day one.
You get me directly, every call, every email, every day. No agency. No handoffs. No strangers.
Available 8am–2pm and 7pm–10pm — because therapists don't stop at 5pm, and neither do I.
Fully HIPAA-compliant across every communication, record, and platform I touch.
"Therapists are exceptional at what they do. Running a practice shouldn't get in the way of that."
— Amy Wallace, Wallace Admin
years inside a private therapy practice
Fluent in SimplePractice, ZocDoc & Headway
BAA signed before anything begins
New Jersey & nationwide remote
Services

Everything that pulls you away from your clients.

I handle all the non-clinical operations of your practice — from the first inquiry to the final invoice — so you can stay focused on the people who need you.

Scheduling & Calendar Management
Full appointment management — new client scheduling, cancellations, reschedules, and automated reminders. Your calendar stays clean so no-shows stay rare.
Client Intake & Onboarding
Send, follow up on, and manage all intake forms and consent documents. New clients are fully set up before their first session — without you touching a thing.
Billing & Insurance
Client invoicing, insurance claim submission, payment follow-ups, and denial tracking. You get paid consistently — without chasing a single invoice yourself.
EHR Management
Data entry, record keeping, and platform management in SimplePractice, ZocDoc, and Headway. Your client charts stay accurate, current, and compliant at all times.
Phone & Email Support
I answer calls, respond to client and insurance inquiries, and manage your inbox — including evening hours. Nothing falls through the cracks.
Social Media Management
Instagram and Facebook content creation, scheduling, and engagement — a consistent professional presence for your practice without you lifting a finger.
Why Amy

Not an agency.
Not a stranger.
Me.

Every agency assigns you a VA you've never met. With Wallace Admin, you work directly with Amy — one person, every day, who knows your practice inside and out.

01

One person handles everything

No handoffs. No "let me check with my team." You contact Amy — Amy handles it. Full stop.

02

Real therapy practice experience

years of experience working inside a real private practice — not a VA training course. She knows the tools, the culture, and what's at stake.

03

She picks up the phone

Real calls, real responses — not automated replies or ticket systems. Your clients get a calm, professional human voice.

04

HIPAA compliant, always

Every communication and record handled in full compliance. Your clients' privacy is treated with the same care you give them in session.

Pricing

Simple, flat monthly retainers.

No hourly guesswork. No surprise invoices. One flat fee, everything included. Any hours beyond your retainer are billed at $35/hr.

Essential
$465
per month
Up to 8 hours  ·  $29/hr base rate
  • Scheduling & calendar management
  • Appointment reminders
  • Email triage & response
  • 2-hour response during business hours
Get started
Most popular
Growth
$870
per month
Up to 15 hours  ·  Best value
  • Everything in Essential
  • Client intake & onboarding
  • Billing & invoice management
  • EHR data entry & management
  • Monthly practice summary report
Get started
Full Practice
$1,600
per month
Up to 30 hours  ·  Complete support
  • Everything in Growth
  • Insurance claims & follow-up
  • Phone support & call handling
  • Social media management
  • Priority same-day response
Get started

All packages include a signed Business Associate Agreement (BAA) and full HIPAA compliance. Overage hours billed at $35/hr. Invoiced on the 1st of each month.

How it works

Up and running in days,
not weeks.

No long agency onboarding. No forms for a week. Just a quick conversation, a simple contract, and Amy getting to work.

01
Send Amy a message
Fill out the contact form below or email wallace.admin@gmail.com directly. Amy responds within 24 hours — usually same day.
02
15-minute discovery call
A quick call to understand your practice, your biggest pain points, your tools, and which package fits your needs and budget.
03
Contract & BAA signed
A simple service agreement and Business Associate Agreement — both signed before anything begins. Clean, clear, and fully HIPAA-compliant.
04
Amy gets to work
Access is shared, systems are set up, and within a few days your admin load starts disappearing. You focus on clients — Amy handles the rest.
Ready to get your time back?

One message is all it takes. Amy responds within 24 hours.

wallace.admin@gmail.com
Contact

Let's talk about
your practice.

Whether you're drowning in admin or just curious if this could help — reach out. No pressure, no pitch. Just a conversation.

Location
New Jersey & Nationwide (Remote)
Response time
Within 24 hours — usually same day

Your information is handled with complete confidentiality. Amy will respond within 24 hours.